Strategic Marketing Management
Discover fresh strategic marketing concepts in this 9th edition paperback, blending analytical models with practical case examples to sharpen decision‑making skills for academics and professionals.
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| Brand | Alexander Chernev |
| ASIN | 1936572508 |
| ISBN | 1936572508 |
| EAN | 9781936572502 |
| Dimensions | 191 x 235 x 16mm | 513g |
| Edition statement | 9th ed. |
| Format | Paperback | 296 pages |
| ISBN | 9781936572502 |
| Languages | English |
| Publication date | 01 Jan 2018 |
| Publisher | Cerebellum Press |
