Bayesian Statistics and Marketing
Discover how Bayesian methods refine customer segmentation, forecast campaign performance, and optimize pricing through dynamic probability models, illustrated with practical marketing scenarios and step‑by‑step guidance.
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Bayesian Statistics and Marketing by Rossi, Allenby, and McCulloch
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25-04-2026 02:54:53
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John Wiley & Sons, Inc. Bayesian Statistics and Marketing (Hardback)
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02-12-2024 23:03:44
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