Ethical Branding and Marketing: Cases and Lessons
30.23 USD
Discover how companies weave ethics into branding through vivid case studies, uncovering tactics that align profitability with social responsibility, inspire authentic storytelling, and cultivate lasting customer loyalty.
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Textbooks.com | Brand | Jenny Stanford Publishing |
| ASIN | 1138337277 |
| ISBN | 1138337277 |
| EAN | 9781138337275 |
| Author | Hagai Gringarten |
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