The Hero and the Outlaw : Building Extraordinary Brands Through the Power of Archetypes
35.10 USD
Discover how the Hero and Outlaw archetypes drive compelling brand narratives, blending courage and rebellion to create memorable identities that inspire loyalty and spark cultural relevance.
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McGraw-Hill Publishing Company Hero and Outlaw: Building Extraordinary Brands through the Power of Archetypes
Textbooks.com
02-12-2024 23:14:22
| Brand | McGraw-Hill Education |
| ASIN | 0071364153 |
| ISBN | 0071364153 |
| EAN | 9780071364157 |
| MPN | 9780071364157 |
| Dimensions | 154.94 x 231.14 x 35.56mm | 725.74g |
| Edition statement | ed |
| Format | Hardback | 384 pages |
| Imprint | MCGRAW-HILL Professional |
| ISBN | 9780071364157 |
| Languages | English |
| Publication date | 06 Feb 2001 |
| Publication place | New York, NY, United States |
| Publisher | McGraw-Hill Education - Europe |
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