The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
51.99 USD
Discover why luxury brands thrive by rejecting mass‑market norms, using scarcity, heritage storytelling, and premium experiences to forge deep emotional bonds that elevate perception and demand.
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Kogan Page Ltd. Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands (Hardback)
Textbooks.com
02-12-2024 22:13:31
| Brand | Jean-Noël Kapferer |
| ASIN | 0749464917 |
| ISBN | 0749464917 |
| EAN | 9780749464912 |
| MPN | 9780749464912 |
| Dimensions | 166 x 241 x 30mm | 769g |
| Edition | Revised |
| Format | 408 pages |
| ISBN | 9780749464912 |
| Languages | English |
| Publication place | London, United Kingdom |
| Publisher | Kogan Page Ltd |
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