Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding
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Textbooks.com | Brand | Hatch, Mary Jo |
| ASIN | 0787998303 |
| ISBN | 0787998303 |
| EAN | 9780787998301 |
| Edition | 1st Edition |
| Height | 239 mm |
| Imprint | John Wiley & Sons, Inc. |
| ISBN | 9780787998301 |
| Languages | English |
| Number of pages | 266 |
| Publisher | Jossey-Bass |
| Spine width | 26 mm |
| Weight | 476 g |
| Width | 161 mm |
