Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

17.95 EUR

Ein wissenschaftliches Werk, das die Sichtweise von Konsumenten auf interne Markenvergrößerungen beleuchtet und zeigt, wie wahrgenommene Übereinstimmung Akzeptanz fördert.

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Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Medimops DE

17.95 EUR

11-07-2026 09:20:15

Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of Internal Brand Extension

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