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Customer Retention and Relationship Management: Effect of Customer Relationship Marketing on Customer Retention in Ghanaian Banking Sector

49.00 EUR 47.74 EUR 3% Off

Dieses Buch beleuchtet, wie gezielte Kundenbeziehungsstrategien in ghanaischen Banken die Bindung stärken; es verbindet theoretische Modelle mit konkreten Praxisbeispielen aus der Region.

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