Loyalty Scheme Enrolment And Privacy Issues: Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment | DealShopping Deutschland
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Loyalty Scheme Enrolment And Privacy Issues: Influences On Consumer Enrolment In Loyalty Schemes And The Impact Of Privacy Concerns In Enrolment

79.00 EUR 78.31 EUR 1% Off

Erforscht die Wechselwirkung zwischen persönlicher Privatsphäre und der Bereitschaft zur Teilnahme an Treueprogrammen, beleuchtet psychologische Motivationen und gesetzliche Vorgaben aus einer neuen Perspektive.

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