Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversität Wien) | DealShopping Deutschland
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Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversität Wien)

81.70 EUR

Erforscht in diesem Werk die Wirkung von eigenständigen versus mehrpartnerbasierten Treueprogrammen im Einzelhandel, anhand aktueller Studien der Wirtschaftsuniversität Wien und praxisnaher Fallbeispiele.

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