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Product packaging as tool to demand a price premium: Does packaging enhance consumers' value perception to justify a price premium

44.99 EUR

Entdecken Sie, wie kreative Verpackungslösungen Marken ermöglichen, höhere Preise zu verlangen, indem sie das emotionale und funktionale Erlebnis für Käufer intensivieren und dadurch den wahrgenommenen Mehrwert steigern.

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