Principles of Marketing
Discover the latest 16th edition of Kotler’s classic marketing guide, offering fresh insights into consumer behavior, digital strategy, and sustainable growth with real‑world case studies for global leaders.
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| Brand | Pearson |
| ASIN | 1292092483 |
| ISBN | 1292092483 |
| EAN | 9781292092485 |
| Author | Philip Kotler |
| Edition | Edition Number 16; 16th edition |
| Format | Paperback, |
| Publication date | 12 Mar |
| Publisher | Pearson Education Limited |
| Weight | 1.424 g |
