Makeup is entering a new era, and in 2025, lips take absolute center stage. With the constant evolution of beauty trends, lip products reinvent themselves not only in colors but also in textures, finishes, and application methods. This year, the industry bets on versatility: from bold shades to ultranatural finishes, including innovative formulas that care for the skin while beautifying it.

It's no longer just about choosing between matte or shiny. In 2025, lips are a statement of style, identity, and creativity. We'll see the return of intense tones, such as deep wine and dark cherry, together with the unstoppable rise of the glossy effect and sophisticated nudes. Influences come from all over the world, and Korean inspiration, with its soft gradients and diffused lips, continues to set trends.

Wondering which lipsticks will be worn this season? In this article you'll discover the 7 lipstick trends for 2025 that you can't miss, with ideas, tips and combinations so you can find the style that best fits you. Get ready to refresh your makeup bag with the latest in color, texture and expression.

1. Wine and Dark Cherry Tones – The Return of Intense Glamour

Wine, burgundy, and dark cherry tones return with force in 2025, reclaiming their place as symbols of elegance, strength and boldness. After years dominated by soft nudes and minimalist finishes, this trend restores the lips to their role as absolute protagonists. They are intense colors, with a mysterious and sophisticated vibe, that completely transform any look, even the simplest.

This season, major makeup brands are betting on lipsticks in these ranges with velvet-matte finishes, deep glossy, or satin with subtle shine. They are options that stand out not only for their pigmentation but also for their long-wear formulas and high comfort, allowing you to wear them for hours without a dry feeling or constant touch-ups.

 Ideal for night-time and sophisticated looks

Lips in wine and dark cherry are perfect allies for the night. They work incredibly well at formal events, elegant dinners, or special outings. If you're looking for a bold yet refined style, this shade can instantly elevate your look.

Coupled with a flawless base, a bit of highlighter and a clean eye liner, they create a visual balance that adds drama without excess. And if you prefer something more glamorous, smoky eye makeup in earth tones or plum will further enhance the effect of the dark lip.

Cómo combinar estos tonos con tu outfit

When dressing, dark lipsticks work especially well with neutrals: black, gray, white, or beige, as they allow the lips to be the focal point. They also pair with luxurious fabrics like velvet, silk, or leather.

For a bolder style, you can opt for a monochromatic look in wine or burgundy tones, generating a very strong visual effect. And if you want to soften the overall look, add golden accessories or pearls to balance the makeup's intensity with light touches.

2. Glossy Lips – Shine Makes a Strong Comeback

After years of the absolute reign of the matte finish, 2025 brings the triumphant return of shine on the lips. Glossy lipsticks return to the forefront as favorites, not only for their striking appearance but also for the hydrating and comfortable feel they offer. This trend bets on juicy, luminous lips full of life, that catch light and bring a fresh and modern air to daily makeup.

More than a passing fashion, the shiny finish reinvents with next-generation formulas that are not sticky or uncomfortable. Now glosses come enriched with nourishing ingredients like hyaluronic acid, natural oils, and vitamin E, making them an option not only aesthetic but also functional to care for your lips while they shine.

Juicy textures and vinyl finishes

One of the big novelties in this trend are vinyl finishes, offering ultra-intense mirror shine, ideal for those seeking a bolder look with high visual impact. Unlike traditional gloss, this texture adheres better to the lips, lasts longer and doesn't easily move.

On the other hand, glosses with wet-look and light texture are also on the rise, perfect for day-to-day. Some even include subtle reflective particles that add visual volume without needing plumpers.

Perfect for a fresh and youthful look

Glossy lips are synonymous with youth, naturalness and dynamism. They work perfectly with soft makeup, glow skin, and relaxed styles. A simple touch of clear or pink gloss can completely transform the face, adding a more rested and luminous vibe.

Also, they pair easily with any outfit: from a casual look with jeans and a t-shirt to more feminine and romantic ensembles. If you're after a “just kissed” lip effect, shiny but subtle, this is your trend of the year.

3. Modern Nudes – Naturalness with a Chic Twist

Nude lipsticks never go out of style, but in 2025 they evolve into a more refined and versatile version. Far from being flat or dull tones, the new modern nudes bet on naturalness that enhances individual beauty, bringing freshness, elegance and an effortless style that fits any occasion.

This trend is based on balancing makeup with a lip color that complements your skin tone, without stealing the spotlight, but also not going unnoticed. The current nudes have more nuances: warm, cool, satin, creamy or with a slight glossy effect that adds dimension and texture.

The result is a neutral lip, yes, but with personality. Ideal for those who love simplicity, but not boring.

From beige tones to soft pinks

In this palette of modern nudes you will find a wide range that goes from vanilla beige, through powder pinks, to caramel browns or soft terracottas. Light pinks with peach undertones, for example, are perfect for a fresh and feminine look, while beige tones with golden undertones are associated with a more sophisticated and minimalist style.

What's interesting about this trend is that it allows experimenting with different finishes: velvet-matte for a polished look, natural gloss for a wet effect or tinted balms for a more casual touch.

How to choose the perfect nude according to your skin

The secret for a nude to flatter is choosing the right tone according to your skin color and undertone. For light skin, pink-nudes or beige with cool undertones work very well. For medium skin tones, peach or honey nudes bring warmth and harmony. And on dark skin, toffee, light chocolate, or deep rose tones enhance the face without losing naturalness.

Also, a soft liner can help define the contour and prevent the lip from looking flat. Pair it with a touch of blush and glowing skin to achieve that chic, effortless look that’s so in this year.

4. Gradient Effect (Lips Blur) – Korean Inspiration on the Rise

One of the most charming and popular trends in 2025 in the world of makeup is, without a doubt, the gradient lip effect, also known as Lips Blur. This technique, clearly influenced by Korea, opts for a diffused, soft, and ethereal finish, giving the impression of a color that blends naturally with the lip. The result is a youthful, fresh, and subtly romantic look, perfect for day or night.

What makes the blur effect special is its ability to transform a vibrant lipstick into something delicate and wearable, without losing intensity. Unlike perfectly defined lips, this technique embraces imperfection: soft contours, color concentrated in the center and a progressive gradient toward the edges.

Técnica y productos recomendados

Creating this effect doesn't require being an expert, you only need the right products and a bit of practice. Ideally, start by applying a small amount of lipstick, preferably in liquid or mousse format, at the center of the lip. Then, with the fingertip or a small brush, blend outward gently, avoiding reaching the edge with intensity.

Many Korean cosmetic brands (and now Western ones as well) already offer lipsticks with blur or diffuse effect, which makes the process easier. Light and semi-matte formulas work especially well for this technique, as they allow more controlled diffusion without drying.

Por qué arrasa en redes sociales

The lips blur effect has become a phenomenon on TikTok, Instagram, and Pinterest, thanks to its natural, romantic, and photogenic appearance. In a world saturated with high-impact makeup, this trend offers a more delicate and realistic alternative, ideal for those seeking a softer look without renouncing style.

5. Metallic Lipsticks – A Futuristic Touch for the Bold

In 2025, beauty takes a bold and experimental turn with the return of metallic lipsticks. This trend, which blends glam with futuristic vibes, is designed for those who don't fear standing out. Metallic finishes return with renewed formulas: more comfortable, more pigmented, and much more sophisticated than in previous decades.

Far from the strident shimmers of the past, the new metallic lipsticks bet on elegance and originality. They are ideal for evening looks, photoshoots, festivals, or any occasion where you want your lips to be the protagonists. The key is to use them as a central piece of makeup and build the rest of the look around them.

Gold, copper and iridescent touches

Among the most popular shades of this trend are soft gold, warm copper, and iridescent finishes that change color depending on the light.

These tones provide a three-dimensional effect that highlights the natural lip volume and makes it look fuller and more defined.

There are also bolder options like cool silver, deep bronze, or even fantasy colors like metallic blue or lilac with lilac reflections. These latter are often seen on runways or fashion editorials, but they are increasingly gaining ground in street makeup among those who seek to break molds.

Tips for using them without overdoing

The trick to making a metallic lipstick look modern and not overloaded lies in balance. If you opt for this finish, it's advisable to keep the rest of the makeup more neutral. A luminous skin, well-defined brows, and subtle eyes are enough to accompany.

You can also use the metallic lipstick as a final touch, applying it in the center of the lips over another matte color to create a light and volume effect. This technique allows you to enjoy the shine without going to extremes.

And of course, moisturizing the lips well before applying is essential: metallic finishes tend to highlight any imperfection, so a good hydrating base will make the difference.

6. Hydrating Matte Lips – Goodbye to Dryness

For years, matte lipsticks reigned in the world of makeup for their sophisticated finish and long-lasting wear. However, many users avoided them for one clear reason: the dry sensation they used to leave after hours of use. But in the summer of 2025, this story changes completely. Thanks to cosmetic innovation, hydrating matte lips are born, a makeup trend that combines the best of both worlds: the elegance of the matte finish and the comfort of a nourishing formula.

This new generation of lipsticks has been designed with the user experience in mind. You no longer have to sacrifice the health of your lips for an impeccable finish. Now, matte products not only last longer, but also hydrate, soften and protect, even in dry climates or long days.

Comfortable, long-wearing formulas

The new hydrating matte lipsticks are formulated with key ingredients like shea butter, jojoba oil, hyaluronic acid and ceramides. These components allow the color to set without cracking, chipping or pulling at the skin.

Additionally, many of these formulas have a mousse or creamy texture that glides on easily and then settles into a soft, almost velvet matte finish. They don't transfer easily, don't smudge and last for hours without needing touch-ups, making them perfect for daily wear. They are ideal whether you want a natural lip or prefer a more defined look with a good lip liner.

Brands leading this innovation

Several brands are betting strongly on this type of lipstick colors. Dior, for example, has introduced new rouge shades with a hydrating matte finish, elegant and comfortable at the same time. Fenty Beauty has launched lines with intense pigmentation and light texture. Rare Beauty stands out for its soft formulas that care for the lip without sacrificing color. Others like Maybelline, MAC and L’Oréal have adapted their classic lines with gentler versions for the lips, maintaining the intensity of matte but removing the discomfort.

Would you dare to try a soft nude or even a raspberry shade with a hydrating matte finish? 2025 is the year to do it.

7. Experimental Tone Trends – Blue, Green and Beyond

In 2025, lips become an authentic artistic canvas thanks to one of the year's boldest trends: lipsticks in experimental tones. Blue, green, deep purple, charcoal black, and even neon shades are starting to conquer both runways and urban makeup. This movement breaks with the traditional idea of the “ideal lipstick” and bets on limitless self-expression.

It's no longer just about makeup to look pretty, but about playing with color, conveying an attitude and challenging the conventional. Shades once reserved for photo shoots or fantasy looks are now adapting to real life, especially in creative, artistic contexts or simply for those who enjoy standing out without asking for permission.

Lipsticks to break the rules

Choosing electric blue lipstick, olive green, or deep purple is no longer exclusive to Halloween or fashion editorials. Many brands are integrating these colors into their permanent collections, recognizing that more and more people want to break the rules of traditional makeup.

These tones work as an aesthetic and personal statement. They can be worn alone, with clean facial makeup and neutral eyes to put all the emphasis on the lips, or paired with graphic eyeliner or intense shadows for a more dramatic effect.

Editorial looks that inspire

Social media, especially Instagram and Pinterest, are full of editorial inspiration showing how powerful these lipsticks can be. Photos with green lips paired with holographic highlighters or metallic blue lips contrasted with minimalist clothing are setting trends.

Additionally, professional makeup artists are sharing tutorials to help incorporate these tones in an elegant and creative way, even for night looks or special events.

The message is clear: there are no fixed rules. Experimental tones allow you to explore, play and redefine what “beauty” means in the 21st century. And you, are you daring to try them?

Conclusion – Reinvent Your Lips in 2025

Lip trends for 2025 invite us to experiment, express ourselves and rediscover the power of color on the lips. From classic wine tones to modern nudes, through juicy glosses, blurred effects or futuristic metallic finishes, this year gives us the freedom to choose according to our mood, personal style or moment of the day.

The most interesting thing about these proposals is their versatility: there are options for those who prefer a natural and fresh look, but also for those who dare with intense or experimental tones. It's no longer about following strict rules, but about finding what truly represents you and makes you feel comfortable.

Moreover, with increasingly advanced formulas —more hydrating, long-lasting and easy to apply— lip makeup becomes not only more aesthetic but also more functional.

So if you're thinking of renewing your makeup collection, don't hesitate to try one (or several) of these 7 lipstick trends that mark 2025. Your style can evolve, reinvent itself and surprise, and your lips can be the perfect starting point.

Because in the end, a good lipstick is not just color... it's attitude.